Wednesday, November 21, 2012

YouTube Advertising Basics to Drive Traffic

YouTube advertising is fast becoming important and popular among businesses and marketers. Video is a great way to promote a product, service or your website. The internet is modifying at a rapid rate with the advent of Web 2.0 and it is not surprising that the future belongs to interactive media like videos. This is why people are beginning to realize the potential of YouTube advertising to promote their business.
YouTube advertising can be quite different from the traditional PPC advertising campaigns like Google AdWords. For starters, you will obviously need a video to promote and not just words. This of course is the tricky part because advertisers are not used to this form of advertising and there is ample scope for mistakes.
Making the Best Video
You should make a relevant video promoting your business that is fun to watch and attractive to the viewer. Make use of ample graphics to make your video stand apart if it is an advertisement. If it is a person speaking, make sure it is not monotonous. The attention span of online YouTube viewers can be bad if it looks like someone is giving a sermon. Remember this is interactive media and the video should directly talk to the person. Always try to stand out.
If your video contains humor or something very interesting, it is a big plus because it is every advertiser's dream that their video goes viral. If the video is well made, you can always expect hundreds of thousands of views because people can share interesting videos with friends, especially through social media like Facebook and Twitter.
If you have trouble making a professional video for YouTube advertising, you should definitely consider outsourcing the job to a professional. There are a number of sites online where highly qualified freelancers work on a per-project basis. Since the importance of a good video cannot be overstated, it is a good business decision to get the video made by a professional.
Using Promoted Videos for YouTube advertising
Now after you have created the right video, it is time to promote it. YouTube advertising is the best way to promote a video. When you type in something in YouTube, you should notice that just like Google, there are promoted videos and there are normal search results. The promoted videos appear just like Google AdWords do - at the top. This a great way to make sure that people reach your video. Of course, you should use all other methods to promote the video too, but at least in the initial days, YouTube advertising works wonders to get the first few thousand views to your video.
You will need to target keywords using promoted videos. When someone searches for a particular keyword, your video will appear on the top. Just like with Google AdWords, you should make sure that you target the right keywords. It is also important to make sure that the keywords are present in your video description.
Sustain your Marketing through YouTube Channels
Your work is not done with promoted videos of YouTube advertising. The real reason why YouTube can be a very powerful advertising medium is because there are a loyal group who will watch every video you post. For this purpose, it is important that visitors are able to locate you quickly. The best and most efficient way to attract visitors and also keep things organized is with the help of YouTube channels.
These channels are easy to subscribe and coupled with your YouTube advertising efforts, you should be able to build a steady stream of followers. This can do wonders to your business and marketing efforts. Depending on your marketing efforts and also the content of your videos, you can build a loyal follower base at YouTube and greatly improve your marketing efforts.
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Monday, November 12, 2012

YouTube Advertising

The number one video site in the world is now YouTube. Globally it is widely recognised and more and more content gets added to it each day. Because of this massive growth YouTube advertising is of great benefit to internet marketers.
More and more people go to watch video content every day on YouTube. You are able to watch concert and movie clips, amateur footage, how to videos etc. The variety is enormous and you will find something you like there.
Here are some interesting statistics as of 2012:
  • Justin Bieber is the most watched superstar with 2.2 billion video views
  • Rihanna is the most watched female singer and hit 2 billion views in early 2012
  • Each day 86,000 hours of video footage is loaded to the site
  • More than 4 billion videos get watched each day on the site
  • YouTube is now the world's third largest website after Google and Facebook
A decade load of video footage is uploaded to YouTube each day. In 2012 the company announced that one hour's worth of footage is put on the site every second. Because of the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views each day.
If your business is not doing YouTube advertising now then you are leaving sales on the table. YouTube was bought by Google for 1 billion. This has great benefits for your business because you have the best of both worlds here - the most popular video site in the world and the most popular search engine also.
In 2012 YouTube went into its seventh year. What a marvelous success story this site has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the site every minute. An incredible statistic I'm sure you will agree.
It had no idea of the impact it was going to make on the media when it started out, or the YouTube advertising revenue it was going to generate. Now it is clear to see that it is the number one site for video content.
On the weekend of 21st May 2011 YouTube hit a figure of over 3 billion video views per day. These were the highest recorded YouTube views ever and represented a 50% increase on the previous year.
If you have a product or service to promote YouTube is quite outstanding traffic for you to tap into. It really is time for you to start looking at a YouTube advertising program for your business.
Recent events in countries such as Libya and Syria have seen people want to broadcast this to others around the world who may not get a chance to know what is happening. Thanks to smartphones this is now possible. You can upload a video directly onto YouTube from your smartphone from wherever you may be in the world.
You can watch whole movies and sometimes concerts on YouTube. This has helped to make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.
The 2011 royal wedding was beamed around the world from London via YouTube. People who don't have a television set could suddenly watch it on their computer.
The quality is first class also. Videos can be in standard or high definition and offer tremendous playback quality.

Wednesday, November 7, 2012

YouTube Marketing - 7 Reasons to Increase Your Online Income

This article is written to help you discover the benefits and potential of using YouTube as a powerful online marketing tool. Hence, the most important question is:

What are people looking for on YouTube?
Some of the most popular sites for online users are Google and YouTube. Today people are spending more time on the internet for information, leisure and business purposes. The internet is also one of the best resources of information irrespective of the topic or query a person has. So it is not surprising that the internet has become a custom for online and offline business advertising especially through YouTube, the most dynamic and user-friendly video-hosting site.
Online users normally search for information through keywords. To effectively advertise your business, you need to incorporate those keywords into your marketing materials or contents. This is known as the use of Search Engine Optimization for people to locate your business when browsing through the search engines. Google is currently the top search engine followed by YouTube.
Each of these search engines has its own unique features. Marketing with YouTube is becoming more popular and unique in style due to its visual and graphic nature. This is why it has emerged to be a stiff competitor to Google. YouTube's enhanced visual capability makes it crucial and effective for marketers.
Finding the means of advertising for a business can be a headache. Furthermore, the method you choose may not be generating results as much as you expected. This is where YouTube comes in to bridge the gap and increase your business growth. This YouTube strategy has been proven to be more efficient and effective than any other advertising agents.
Marketing with YouTube is easy and reliable at all times. This remarkable search engine has become more visual oriented which gives business vendors a chance to advertise their business in a virtual figure. The following reveals the benefits you receive through YouTube marketing.
YouTube benefits
1. Cost effective - despite of its effectiveness, this advertising agent is free of charge and you do not need to worry about any cost. This is of great benefit for new or small businesses to reduce advertising costs but at the same time ensuring results.
2. High-quality video standard - this is a great challenge to most search engines. When marketing with YouTube you are guaranteed of a quality video.
3. Famous - marketing with YouTube also makes you famous and provides great exposure for your business.

SEO? Let's Talk YouTube! The World's 2nd Largest Search Engine

That's right - people often overlook YouTube when planning their SEO strategies, but the internet's video Mecca is also a search engine, and the second largest one at that. That means that any content, i.e. videos that are uploaded should be optimised in order to rank well in search results. Every video your company uploads unto YouTube can be indexed and tagged, thereby increasing the odds of your brand's name popping up in keyword related search results. Uploading a video will not only improve your rankings within YouTube but within the context of the entire web and the other search engine, Google. Here are some tips to keep in mind when starting up your brand's SEO-friendly YouTube channel.
Optimizing for YouTube: VSEO
With the exception of a couple of clever advertisements that have managed to go viral, YouTube is not primarily a place for traditional advertising. Instead, people are interested in finding videos that are about your product or service that offer them additional information, help and ideas or even a guide to choosing the right product from your line for their needs. Here it's about getting creative and understanding what kind of videos your consumers will be searching for in relation to your products or brand.
Now it's on to the uploading stage. Once you've uploaded your video to YouTube, you'll be asked to fill in the title, description and tags - vital information when it comes to improving your VSEO or Video Search Engine Optimization. In order to rank highly for specific keywords it is important that you include these keywords in your title as well as your descriptions. It's also a good idea to use the same keyword or phrase more than once. For example, a video your makeup brand just uploaded could be titled: "Foundation: Finding the right foundation for your skin tone" - the word foundation is repeated, which makes it more likely to pop up when people search for that word.

Make Money From YouTube Overlay Ads For Small Businesses

We all knew back in 2006 when Google purchased YouTube for $1.65bn that Google would soon start to include some form of advertising. Since then, we have seen many different attempts come and go at finding a format that actually works. InVideo overlay ads has been one of Google's most successful attempts. This is where ads appear at the bottom of the video whilst you are watching. If someone clicks on one of your ads, the video is paused and the viewer taken to the advertisers landing page in a new browser window.
Overlay ads are not new, they have been a common feature on YouTube videos for some time. However, until recently, only big advertisers with big budgets and the right tools were able to create them. But, a new feature added to Google's Display Ad Builder tool has now made it possible for small businesses to create their own professional looking overlay ads.
This tool is available within AdWords. Those who use image ads will most likely already be very familiar with it. The tool is intended to help advertisers create ads in minutes. And now, small business owners can create their own overlay ads using the tool that can be shown on YouTube.
You simply select a template from one of the dozens available, customize it, and then add your message. Allowing AdWords users to use the Display Ad Builder tool in this way is a big step forwards. For the first time, small businesses are able to easily promote themselves on YouTube along side the big name advertisers with their huge budgets. This opens up a massive new audience for them.
However, you might wonder if YouTube being flooded with hundreds of ads could ultimately be a bad thing. Will too many ads embedded in the videos we watch turn us off YouTube making it less popular?
Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for small business. Subscribe now to learn more about YouTube Overlay ads [] and many other tips and tricks that will help you benefit more from advertising with AdWords today.

YouTube Extend Advertising into Video Clips

When Google bought social, non-commercial YouTube, all the financial analysts were puzzling about how they where going to make money from the £832 million purchase. Well, that conundrum may have been answered - in part at least - with the latest announcement from the internet giant; ads are to be incorporated into some of the videos posted on the site.
YouTube are hoping that their innovative approach will be as unobtrusive as their current online classifieds, placed directly by owner Google. A transparent advertisement overlay will begin 20 seconds into selected video clips, displayed in the bottom fifth of the video. If the advert is ignored it disappears after 15 seconds, however clicking on the image will play the advert. Mindful of the uproar of many YouTube users following the announcement of its acquisition by the search engine giant, Eileen Naughton, YouTube's director for media platforms said: "We are trying to be respectful to the YouTube community, whilst also working with our marketing partners. Our research has shown that less than 10 per cent of users choose to close the image overlay as soon as it appears." Evidence, Naughton claims, that the majority of YouTube's users are not unduly bothered by this latest form of advertising.
The research also showed that the traditional forms of TV advertising were not popular. Internet viewers do not appreciate a pre-roll commercial, where an advertising clip is played before the content that they have clicked to see, nor did they like an interruption to their viewing once it had started. Shashi Seth, group product manager for YouTube explains their need for a new approach: "Our experiments with pre-roll advertising showed a very high abandonment rate."
Google will be charging advertisers $20 per 1,000 page views for the service that will be rolled-out first in the USA. They are anxious to ensure that big brand names do not appear alongside inappropriate content such as pornographic or violent content and therefore avoid the embarrassment suffered by Facebook recently when brand names pulled their advertising due to it appearing on the British National Party page.
Initially, they will only be using established media partners, such as Warner Music and In addition only YouTube's 1,000 content "partners", including Chelsea Football Club and the BBC's commercial unit will in advertise by this method, which is due to roll out in the UK within months.

Using YouTube For Advertising Google AdWords

With regards to search engines, Google is number one in search volume but YouTube is not far behind and this popularity is already recognized by online business owners and marketers. They see YouTube as a good vehicle to promote products and services on the net.
The popularity of video as a form of interactive media has risen in the recent years and this is brought about mainly with the huge popularity of YouTube. And this is widely the reason why video advertising through YouTube is beginning to get popular.
But it is to be understood that YouTube advertising has a big difference compared to traditional pay per click advertisements like Google AdWords. And this is obviously because advertising in YouTube needs for you to produce quality videos and not just text ads like Google AdWords.
Therefore, for you to advertise on YouTube you need to produce the best quality videos while not forgetting on the relevance of the video contents to your business. So aside from the relevance, what are the elements of the best video contents for your video ads?
Make your videos about your business attractive to your viewers and not get them bored watching these. Your videos must be fun to watch and make viewers not regret on having their time watching your videos.
Make the person in your video presentation presentable and good to look at. Make it a point that this presentation is enjoyable and not monotonous.
Make the video presentation somewhat interactive and present the person in the video as like talking directly to viewers. It should also be in a manner that viewers would like to answer back the presenter's questions.
Anticipate that your videos may have viral effects later and give you lots of traffic thus the importance of adding text links on the video titles. This outcome should be well prepared because of its possibilities, and the effects that social media can give to popular video production.
To produce the best quality videos for you, it may be wiser to hire a professional in this regard. This is a video ad, anyway, and not an amateur video presentation, so a professional is much needed for better quality results.

Sunday, November 4, 2012

Video Advertising For Your Small Business

Why are videos a good option for small businesses? Creating a video is a great way to tell the story of your business through a more personable medium than written text. Advertising your small business with videos is not only a great way to share your story, but a well-executed video can also set a professional tone for your business.
Videos are a great way to gain exposure through a variety of marketing channels. Some of the most popular channels are uploading the video to YouTube, displaying the video on your website, and sharing it on social media accounts. Now there is a new channel available with the recent release of Google's new AdWords for video. You can now create paid advertising campaigns with your videos to gain more exposure and get more leads. Continue reading for more information about using the new video advertising platform.
About AdWords for Video
This new advertising platform is very similar to the existing Google AdWords tool, making it easy to use for those of you that are already familiar with AdWords. Here are a few of the top reasons why you should consider using this paid advertising platform to market your small business:
  • Geography - you can choose the audience you want to target by city, state, zip, or country. This can be a great advantage to a small business that wants to tailor the campaign to a specific target market.
  • Budget - you can set your own budget and there is no minimum spend limit. With no minimum spend limit it is a great option for small businesses that want to test the paid advertising space and not spend their whole marketing budget.
  • Reach - you have the option to advertise your video on YouTube and tens of thousands of other websites.
  • Return On Investment (ROI) - since you only pay when someone chooses to play your video you can rest assured that you are getting value out of your marketing dollars.

Why is YouTube Slow? Learn How to Fix If Your YouTube is Running Slow

Many frustrated users addicted to video streaming ask this question. Although the sudden slowdown of the giant video site occurs occasionally at the user side, people are clueless what could be the cause of this problem. It is understood no body wants to wait long for videos to load and then watch them especially if the videos are longer and are in several parts. Faster streaming is the need of every internet user. If YouTube runs slow sometimes then there are surely some reasons behind that. Most people are not sure what to do in such a situation and make the videos load faster in YouTube.
Before I share the guidelines to deal with this speed slowdown I would invite you to think of the reasons which result in YouTube errors such as sluggish streaming, flash crashing in YouTube and other YouTube videos errors. There are two major reasons which result in these annoyances. One is the problem at the user end that includes PC speed, Internet speed, PC Windows errors, PC programs conflict such as Flash issues, while the second reason may be caused by the server or external internet traffic load. Although the web site is very effectively maintained there appear some troubles sometimes. This, however, is not a big issue as we all trust the services provided by such a user friendly web site. The issue becomes serious when video errors and slow speed becomes a routine. This has to be something to do with the personal computer one is using.
Here I am outlining some tips that will help you to make YouTube faster for you:
* Start from repairing your Windows registry and fixing your Windows errors that become the cause of many browser and applications errors causing a conflict situation.
* Test your computer for viruses and spyware.
* Run SpeedTest to test whether you have sufficient bandwidth available to smoothly play YouTube videos without causing the site to run slower.
* Disconnect your internet and then reconnect it to know why is YouTube slow and whether it is because of the poor internet at your side.
* Disable ads through some of the browser plug in that will allow you to run fewer background services while you are playing videos online.
* Try to change your flash player version. Although the YouTube has started to stream videos through a new technology there is still a large number of web sites using the flash platform. So it is a nice idea to try to change the flash player version to play videos without crashes and error messages.
* Try to change your browser. One good browser to play YouTube videos is Chrome. If you have not tried that go for it. Also contact your ISP provider if they are limiting your bandwidth at specific durations of the day.
* Also recommended that you do the following steps if the YouTube is slow due to DNS related settings:

YouTube Changes Algorithm When Ranking Videos

Because YouTube is the second biggest search engine in the world, more and more companies are beginning to see the value in creating videos to help engage and inform their audiences. Oftentimes a "how to" explanation is best understood through a video, and it usually doesn't cost a company much to put something together and post it on the site, so it's an easy decision for most. So what's the catch? Sometimes optimizing this video isn't as simple as one would assume, and things are about to get more difficult.
For those who are unfamiliar, you have to optimize a video the same way you have to optimize an article. In other words, you want your search engine (in this case YouTube) to understand how it should rank and place your video based on certain keywords. Unfortunately, what so many understand about YouTube optimization is going to be short-lived-YouTube is following in the footsteps of Google and has officially changed their algorithm when it comes time to rank videos.
YouTube Algorithm Changes Explained
There was really one big difference that we saw with the update: clicks are less important. This goes for both the video as well as the ads connected to the video:
  • Time is more important for content. In the past YouTube focused heavily on the number of clicks a video received. The problem with this was the fact that videos with catchy headlines were getting all of the attention. Now, YouTube is focusing more on the time that someone spends watching the video.
  • Time is more important for ads. Not only is the time a user watches a video more important than simple clicks, but this same logic also goes for advertisements. If you want your video to rank higher, people will have to sit through those ads.
YouTube also made other, smaller changes that you can read about on the YouTube blog post. For example, the search engine will also take into account how long someone spends on YouTube and not just how long he/she spent on a particular video.
YouTube Algorithm Change Downsides
Most agree that YouTube is moving in the right direction, but some haven't found the changes appealing. Controversy was sparked amongst those who are posting fifteen minute-long videos. It's now going to be harder for these types of videos to beat out the two and three minute ones that are easy to watch, which isn't something YouTube has yet discussed.
It is also interesting to think about those who post on YouTube as a way to gain exposure. This large group of people will likely have to rely on other avenues to gain exposure, get popular, and hope that it's enough to get people to actually search for their name.
So what about businesses? It's too soon to tell whether or not businesses are pleased with the updates or not, but in the end YouTube is going to do what it feels is right, and this usually means new work for marketing departments everywhere.
What This Means for Businesses Trying to Utilize YouTube
Companies will have to change their strategy with the new algorithm in mind if they hope to continue to really get the most from YouTube. There are a few different ways that a company may want to change their strategy:
  • First, make sure that your ads aren't going to cause someone to click off of your video. It's true that nobody really wants to sit through an advertisement, but they will if they really want to see your video. It's the others who aren't sure whether or not they care about your video that you really want to grab with your ads.
  • Second, consider creating two or three short videos as opposed to one long video. This will give you a better chance that someone will stay on YouTube and your videos (this was also true before the update!).
  • Third, it's important to understand that your company will likely want to focus it's efforts on really promoting these videos on social media and the company website. Simply relying on optimization might not be enough.
The changes are significant, but this doesn't mean that businesses have to go back and re-optimize everything. Utilizing keywords in your Meta data is still important; the updates are merely just another layer to the system.

How To Understand Analytics On YouTube: Using Traffic Source Data To Improve Results (Part 1)

Understanding analytical information about how and from where your visitors reach your YouTube videos allows you to make informed strategic decisions on your content publishing output. The implications affect your search engine optimisation (SEO) strategy, video title choices, raise your profile, and help establish connections within your niche.
YouTube's Traffic Source statistics can help you measure your performance within YouTube and see the effectiveness of specific campaigns and techniques employed to boost viewing figures. This article reviews the some of the options available from YouTube's Traffic Source tool and how you can use it to enhance your publishing strategy.
Advertising: Many people look at advertising as a key way to earn an income on YouTube. This tool helps you measure the return on investment (ROI) you are receiving from your paid video advertising campaigns. ROI is an indicator of how successfully your campaign efforts have helped you generate an income. YouTube's advertising tool shows you the number of visitors you've received from Google Media Ads and other services such as YouTube's Promoted Videos. By adjusting and refining your adverts depending on the results, you can maximise your budget by focusing on your most successful campaigns, keywords and platforms. Using the information gathered from other tools such as External Links, you can determine where to place future adverts and raise your profile.
External Links: This figure is a valuable indicator of your SEO impact beyond YouTube. If you've been promoting your Channel on your Facebook, LinkedIn, Twitter, blog site, etc. you can see each site's effectiveness to drive viewers to your content. It will also show other external sites with which you're not directly associated but who have referred your content.
Use the opportunity to forge relationships with these sites where appropriate. This insight tool provides you with a useful understanding on where your target audience congregates on the internet. You should use this to build up your customer profiling data and to raise your own presence there.
Google Search: This provides you with highly useful information on the keywords being used to draw viewers to your videos via Google's search engine. It shows you the terms viewers searched for on Google to find your video. It highlights the need to use appropriate keywords within your video titles, captions and descriptions. This will have a real impact as it will boost your search result and Search Engine Optimisation rankings (remember that YouTube is owned by Google).
No-link referrer (embedded player): In this instance, another user has embedded your video on their own site. The statistics here refers to the number of people who have seen your video whilst it's embedded on that user's page. For example, if you have an informative, accessible and entertaining video that is important to your niche, other users might embed it within their own site to add value for their visitors.
Drilling down in this tool, you can review the most popular sites that have your embedded video and the number of views generated from each. Use this as an opening to forge relationships with other site owners to help you raise your profile and develop working opportunities.
No-link referrer (mobile devices): increasingly, people access YouTube from a variety of mobile devices (smartphones, tablets, laptops, internet TV, and so on). This tool refers to the number of viewers who are watching your videos using mobile YouTube apps. It shows the number of views on that were seen on, (YouTube's mobile version of their web platform).
As a video content publisher who wants to widen access to your content, you should ensure that your video is mobile-friendly in format, file size, and picture quality. If more people are watching your video via mobile devices than on a desk-top, this data will guide you on how you produce your future videos and the level of investment you want to make on appropriate technology & equipment.
No-link referrers - YouTube watch and Channel pages: this feature means that YouTube has no information on the links which drove your viewer to your video. The viewer has arrived through a private word-of-mouth route rather than making the journey through traceable prompts. So if your video has been shared by someone cutting and pasting the URL into a number of locations including a browser address, Skype (or another instant messaging platform), or an email, YouTube will be unable to track the virtual trail of the route taken.
In terms of extrapolating information, the figures should at least provide an indication to what degree your video has reached viral popularity.
Using the tools that YouTube has provided can offer you a great deal of useful information which you can use to create effective marketing campaigns, boost your search rankings, and create videos appropriate to the platform your viewers are watching from. The second article in this two-part series looks at further analytical tools that YouTube provides (How To Understand Analytics On YouTube: Using Traffic Source Information To Improve Your Efficiency, Part 2).
Sumi Olson (author of the Amazon five-star rated, "How to Manage Your Social Media Marketing in 30 Minutes A Day"), is an author, speaker, diamond-rated article writer, consultant and trainer on social media, content creation strategies, and business development.
With 25 years' experience in book publishing, business development, online selling, sales & marketing, Sumi is committed to reducing overwhelm and turning insights into implementation. Through speaking events,books, programmes & workshops, she helps you further your publishing or writing aspirations, meet sales, marketing & management objectives, or master social media & online branding.

How to Make Money With YouTube and How to Advertise For Free on YouTube Using Tube Blaster Pro

A lot of people have been asking how to use video to drive traffic to their site. This is really simple. A lot of people try to make this sound more difficult than it really is. I'm not sure why...maybe to sound smart. The truth is that it's as easy as checking your email or reading this blog. It takes the same amount of effort. Here are some basic tips to get started with video and to use video as a way to drive traffic. Think as if your site is a physical location. Like the local businesses in your town..only your online business is local to the entire world.
Think of your videos as commercials for your business/site. Just like regular commercials you see on TV...only FREE! But here is the MAJOR difference between using regular commercials and online video for your business. Don't make your online videos sound too much like a sales pitch or a commercial. People on the internet don't want to hear that crap. Instead of an "old school" commercial type video, provide helpful information to your audience..for FREE. You can plug your business or site in the beginning and end of the video so they know where to go to find more information.
Use something like Tubemogul to upload your videos to several video hosting sites at once. This will explode the exposure of your video. Thats what you want.
I HIGHLY recommend you use Tube Blaster Pro to add multiple friends, post multiple comments and add multiple subscriptions all with the click of a button. The entire thing is automated and saves you a ton of time!
Be sure to use some nice keywords in your tags and title of your video.
Keep your account professional. Don't upload videos for your business with the same account you use to post videos of Aunt and Uncle's 30th wedding anniversary. It just isn't professional.
Well, thats just the basics. Plenty more on top of that but this should give you a general idea to get started. Later we'll get into more detail.

Saturday, October 13, 2012

All About YouTube Banner Advertising

If an online business owner talks about an advertising campaign on the internet, his utmost objective would be how to generate the most traffic. The first thing that would come to their mind might be a pay per click advertising campaign.
An advertising campaign on YouTube can be very effective because of its millions of users throughout the world and these can be a very good way to generate traffic. You can be a small online business owner but you can have your ad campaign on YouTube and take advantage of being on one of the largest online video sharing networks on the internet.
YouTube has several millions of users each month and it has one of the largest audiences on the internet which makes it one of the top priorities of advertisers in placing their ads in. A pay per click ad campaign on YouTube can bring you the traffic you need.
Banner advertising on YouTube can be this effective ad campaign. This type of campaign will have your ads displayed on YouTube and can give you better opportunity to be seen by a greater number of people.
Through a banner advertising campaign, your business can have a better opportunity in becoming familiar with prospective customers. This type of ad campaign is also called building brand awareness because of their constant exposure to viewers.
While you are building brand awareness for your products or services, the views can boost your targeted traffic. It can give you a large volume of traffic by impressions on your ads or through click throughs.
With banner advertising, you can target your preferred advertising regions and through these, you can acquire the customers you need. You can also choose from different targeted site categories where you want your ads to be shown.
If you have video ads, you can use YouTube to promote videos to generate traffic to your site. If you don't have a video you can also use AdWords to target your ads on YouTube's high profile placements.
YouTube advertising can give you an option to display ad overlays that make use of your own imagery. These are banner ads that automatically show up when you view a page but disappear within seconds even without clicking.
You can have your display overlays either through cost per click or cost per thousand impression basis. This type of ad display overlays were difficult to generate before, but today's technology has made it easier.

Increase YouTube Views With Your YouTube Advertising Campaign

Since the emergence of social media, the whole concept of online advertising has changed and now YouTube advertising is one of the major tools for online marketing campaigns. It has become absolutely essential for every type and size of company to create YouTube videos for effective marketing campaigns. However, creating quality and effective videos is not enough to achieve your marketing goals.
Another thing which you have to do is make those YouTube videos visible in different search engines. There are different companies and websites that provide help and guidance regarding effective YouTube advertising campaigns. One of the goals of those campaigns should be to help you in transforming your ideas into YouTube videos.
In order to get optimum results from your YouTube advertising campaign, you may need help in making creative videos that can effectively convey your message to the target market. The objective is to differentiate your video from the millions of YouTube videos that are launched every day in order to draw attention to it. In order to get the attention of viewers, creativity is of the essence. You have to use creative ideas, either in music or through eye-catching shots. YouTube advertising is all about entertainment. People often come to YouTube to get entertained, therefore you have to include aspects in your video that can entertain your audience.
Another way to keep viewers engaged in your YouTube advertising is providing solutions in your video for their problems. For this you can give tips and ideas related to your product or service. So this type of video is different from an entertainment video. This is called an informational video. Most audiences watch this type of video to improve their knowledge on certain subjects, products or services. In this regard, you need to keep the information and tips unique as much as possible since people are only interested in things which they do not know.
Sometimes companies forget to educate consumers in order to keep the video entertaining. This is not a good thing to do as your basic purpose is to sell your product or service. Entertainment is important to generate traffic, but at the end of the day you need sales and not just traffic. Keep your target market informed and educated about your product or service. For this you can use demonstration videos also. This type of YouTube advertising is not just effective but entertaining too.
Your YouTube campaign must also assist you in making your video visible in all major search engines. No matter how effective your video is, if people cannot find it, it becomes useless. It is very important that your YouTube advertising must be targeted and visible so that people can easily search your ads. Keep in mind that not all the visitors are going to purchase from your site but you still need traffic in order to improve your rankings and get a better place in search pages. This will give you a clear direction to your YouTube advertising campaign and you will see the difference in your sales.

Make Money Online Via YouTube Video Advertising

A few years ago, an Internet marketing guru predicted that video will be huge on the Internet. He is right. Just take a look at YouTube. It's one of the fastest growing and most popular website on the Internet right now. So how can you benefit from this phenomenal growth? Here is a step by step guide.
Step 1: Sign up for a Google AdWords account.
Step 2: Create a video commercial.
Step 3: Compose an ad.
Step 4: Choose a video from YouTube.
Step 5: Review and save your ad.
Step 1: Sign up for a Google AdWords account.
You will need to have a Google AdWords account to start promoting your video. You need to have a valid credit card to activate your account. Once the registration fee is paid, your account will be active immediately.
Step 2: Create a video commercial.
You will need to create a commercial video. This is the video that you will be promoting. Have the video ready in AVI format. The video should look like a commercial on TV. Make sure that your advertising message is clearly communicated in the video. Do not create a complicated video. A simple video that is simple and entertaining will get the job done. Upload the video to your YouTube account.
Step 3: Compose an ad.
Within your AdWords account, you can compose an ad. This is a text ad that others will see. The ad will appear on YouTube videos. When viewers click on this ad, your video will be displayed immediately. Note that you don't pay a single cent for displaying this ad. You only pay when someone clicks on the ad and views your video. So you are essentially paying for video views.
Step 4: Choose a video from YouTube.
Using the media picker from within the AdWords account, choose the video that you would like to promote. This is the video that you have uploaded to your YouTube account earlier. Now you are specifying the video that the ad should point to.
Step 5: Review and save your ad.
Review your ad to make sure everything is in order. Save the ad and you are done!
So how can you make money using this advertising service? Understand that video advertising is very powerful. Just take a look at some of the ads on TV. When done right, they have a powerful effect on the audience. Viewers are able to hear what you have to say about the product, and they can see visual demonstrations about what you are trying to sell.

How to Advertise on YouTube - Learn How to Advertise on YouTube

Learning how to advertise on YouTube is going to take a few good hours of your time but it is definitely worth it. Video marketing is now the #1 way to build a relationship with your prospects, sell a product, and automate your business all at the same time.
Now, there are a few different ways to market your business on you tube.
A. Using YouTube PPC (pay per click) ads.
Using this method each time a visitor types in a certain term i.e. used cars in Ohio your advertisement would appear along side of the search results. The method is effective but costs money each time you click it is also not recommended for beginners. If your video is bad or not relevant to the keywords searched you will lose money.
B. Doing keyword research and making a video based on keywords.
This method requires doing some keyword research using either a free keyword tool or paid. It is very effective especially if you find a good niche. Basically when someone types in what they're looking for on YouTube the idea is for your video to have those keywords in the title and tags. If there is no competition your video will appear first. This is a very effective method when it comes to learning how to advertise on YouTube and I recommend this approach first.
C. Building your own personal brand.
If you already have a solid business and want to build your brand you can use YouTube to make videos about your philosophy, how to's, and other types of videos for your customers and prospects to truly get to know who you are. There are a lot of successful marketers who are doing this now and have created astonishing brand loyalty.
In closing: Learning how to advertise on YouTube is a smart thing to do. Trends show that most people spend more time online watching video than anything else and marketing your business this way will allow your profits to skyrocket!

YouTube Advertising

The number one video site in the world is now YouTube. Globally it is widely recognised and more and more content gets added to it each day. Because of this massive growth YouTube advertising is of great benefit to internet marketers.
More and more people go to watch video content every day on YouTube. You are able to watch concert and movie clips, amateur footage, how to videos etc. The variety is enormous and you will find something you like there.
Here are some interesting statistics as of 2012:
  • Justin Bieber is the most watched superstar with 2.2 billion video views
  • Rihanna is the most watched female singer and hit 2 billion views in early 2012
  • Each day 86,000 hours of video footage is loaded to the site
  • More than 4 billion videos get watched each day on the site
  • YouTube is now the world's third largest website after Google and Facebook
A decade load of video footage is uploaded to YouTube each day. In 2012 the company announced that one hour's worth of footage is put on the site every second. Because of the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views each day.
If your business is not doing YouTube advertising now then you are leaving sales on the table. YouTube was bought by Google for 1 billion. This has great benefits for your business because you have the best of both worlds here - the most popular video site in the world and the most popular search engine also.
In 2012 YouTube went into its seventh year. What a marvelous success story this site has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the site every minute. An incredible statistic I'm sure you will agree.
It had no idea of the impact it was going to make on the media when it started out, or the YouTube advertising revenue it was going to generate. Now it is clear to see that it is the number one site for video content.
On the weekend of 21st May 2011 YouTube hit a figure of over 3 billion video views per day. These were the highest recorded YouTube views ever and represented a 50% increase on the previous year.
If you have a product or service to promote YouTube is quite outstanding traffic for you to tap into. It really is time for you to start looking at a YouTube advertising program for your business.
Recent events in countries such as Libya and Syria have seen people want to broadcast this to others around the world who may not get a chance to know what is happening. Thanks to smartphones this is now possible. You can upload a video directly onto YouTube from your smartphone from wherever you may be in the world.
You can watch whole movies and sometimes concerts on YouTube. This has helped to make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.
The 2011 royal wedding was beamed around the world from London via YouTube. People who don't have a television set could suddenly watch it on their computer.
The quality is first class also. Videos can be in standard or high definition and offer tremendous playback quality.
What can video do for your product or service?
Imagine what YouTube could do for your business. There are many YouTube advertising techniques for small business owners to consider.
If you are finding it difficult to attract new business or customers or are looking to expand your business then video can really help your promotion.

Sunday, September 30, 2012

Your Core Essence & Your Value System - Keys to Becoming an Extraordinary Leader

I believe the primary characteristic of a great leader is core essence. A leader must understand that there is a power greater than oneself and that their life purpose is more about others than themselves -- their CORE ESSENCE - the fundamental reason for being here. Your CORE ESSENCE is the key element which drives you in doing what you do best. Many have gone on personal journeys to discover why they are here? We've all heard of people "trying to find oneself", in actuality they are searching for their purpose for being here on earth. It's a journey we all should go on.
Why are you here? What are you here to accomplish? What legacies are you designed to leave "ahead" for the next generation? What is your personal purpose statement?
For most, a personal purpose statement is very difficult to complete. First of all, many have not taken the time to write a purpose statement. We're too busy with everything else. It is not an easy exercise to do and can take months to complete. Here are a series of questions, if answered will assist you in identifying your purpose statement, your reason for being here on earth.
Start out by asking your Creator what He had planned for you and your business when He thought about you. Sit down with your journal and write the top 10 items that truly bring you joy. Then write the top ten items in which you are most proud of accomplishing. However, do not list your spouse or your children...that's a given. If you could do anything in the world without having to worry about time or finances, what would you do? Continue to allow your mind to wander by asking yourself and your Creator, what were you created to do? After going through these exercises, complete the following statement: I was created to: _____. That statement is the first draft of your personal mission statement - your purpose statement.
Now, match your purpose statement to your value system. Are they aligned? Since every decision and every action you take is based on your code of values, they will need to be closely aligned? In other words, if you have to go against your value system to accomplish your life's purpose then you are creating internal conflict and will not find fulfillment in your life's journey. Your values will determine how you will accomplish your life's purpose. According to the Merriam-Webster Dictionary, values are defined as:
1. Social. The ideas, customs, institutions of a society toward which the people of the group have an affective regard. These values may be positive, as cleanliness, freedom or education or negative as cruelty, crime or blasphemy.
2. Ethics. Any object or quality desirable as a means or as an end to itself.
As Extraordinary leaders we understand that our core values are based on our belief system. Belief systems defined by our family, our religion, our upbringing, our culture and even our communities. So what makes us different? I believe we understand that we also must answer to a higher authority- your Creator. With that fundamental belief we are more inclined to order our steps and actions in ways which are pleasing to your Creator. For example, loving your neighbor (co-worker) as you love yourself prevents you from talking badly or gossiping about your co-worker.
Many of the values we hold true to in the United States are based on a group of men's belief system and their religion. Have you ever read the Declaration of Independence or the Constitution of the United States? What do you see as the fundamental element in the value system of the United States? If you are from another country, what is the fundamental element of your country's value system? Now what about you? What is the foundation of your value system? Where do your personal and/or family values stem from? I challenge you to dig deep by identifying the top ten values you live by on a day to day basis.
As Extraordinary business leaders, we must understand that values are the way we do business. Ken Blanchard, co-author of "Managing by Values" believes that values are an extraordinary powerful force in shaping organizations. Richard Osborne calls it the soul of a corporation. Graydon Wood, vice president of ethics and business conduct at NYNEX states that "ethics and core values are the fundamental elements to an organization's reputation in the marketplace". He goes on to imply that the company's reputation, the trust people have in your business is directly translatable into market share and therefore into corporate success."
Values which are most admired in leaders include: honesty, integrity, forward-looking, ability to inspire and competence. When thinking of honesty and integrity, one thinks of ethics. Today, many business leaders use the term business ethics. Should there be such a term? What does this term imply for you and your organization? Does it mean that within business you are allowed to "stretch the truth" however in your own ethical system you would call this an untruth? Forward looking means being able to be more strategic or being a visionary. Setting a vision for your company and your team is paramount to leading then to a higher level of excellence. Your ability to motivate and inspire your team members will also cause them to become more creative in accomplishing the company vision. Finally, competence is simply knowing what you do and sharing what you know.

The Child in Religious Fundamentalism

In this day and age when many of us unwillingly are being drawn into a struggle between good and evil in a manufactured clash of civilizations, it is time to ask ourselves; how could this happen? How could a minority of fundamentalist hijack the future for all of us?
Polls show that 31 percent of Americans believe in an authoritarian God that is angry at sin and punishes the unfaithful or ungodly. Believing in an authoritarian God and that we are responsible for our actions, is in itself not fundamentalism. However, when we add this number to the 36 percent of Americans who believe that the Bible is the word of God and to be taken literally, and the 46 percent who believe that it is important to encourage non-Christians to become Christians, a troubling picture begin to emerge. This pattern gets even more troublesome when we find that the same amount of people who believe in an angry God, 31 percent, also believe that violent conflict with the Arab world is inevitable.
Now, these patterns of belief would not be dangerous where they kept within the churches and not mixed with the foreign politics of a superpower. But in the 2004 presidential election, 79 percent of 26 million Evangelical Christians voted to re-elect George W. Bush, and polls show that 71 percent of these devoted believers supported the war in Iraq. Whether Bush himself actually believes in his "crusade" or Carl Rove put him up to it for strategic reasons, does really not matter. What matters is how could so many believers in a loving and compassionate Jesus vote for the horrors in Iraq that we see every day on TV? How could Jesus want this kind of suffering?
Part of the answer can be explained in one word: Fundamentalism. But how does a believer in a loving God fall asleep in Christ? To answer that we will need to look deeper into the roots of fundamentalism. The Bible does state that Jesus is "the way and the truth" (John 14:6), but what exactly is the way and the truth? If we look at the original Greek meaning of "truth" we find that "aletheia" means "reality" as that which is true and real. The true nature of reality exists in itself and by itself, independently of any claim of ownership, and the truth cannot be framed only pointed towards. While the understanding of truth does lead to the understanding of reality, and even though Jesus might have been a great transmitter of truth, John cannot issue a patent for Jesus.
To the ancient Greeks who created the invaluable foundations of our western civilization, the opposite of true was not false, but unreal as mere appearance. The Greek mind would not condemn the opposite of truth but lead the unreal out of ignorance through a kind and compassionate Socratic questioning that would lead into a deeper understanding of reality. It is first later, in an Imperialistic Latin mind that ignorance is rejected aggressively by its opposite of "falsum" as false. Similarly, we also find that the Greek meaning of "sin" meant to "miss the target" of truth and to "go wrong" as in turning consciousness away from truth by having false consciousness. In an ancient Greek understanding the fall of man was not done with enlightened "evil" intent, but caused through "error of judgment" due to ignorance.
When we today look at the Iraq war with its amount of error of judgment (WMD, etc.), it clearly seems like it is Christians who are the "sinners" by being the cause of all the destruction and chaos. Of course, with 59 percent believing in the End Times there is enough fear within Christianity to make the 0.8 percent of Muslims who are actually extremists look like 100 percent and thereby paint a doomsday scenario designed to pull more moderates on both sides over the edge. But Christian fundamentalists also uphold their justification through so-called true Christian values that transforms Jesus into a coldhearted killer. Christian leaders make God pro-war through the literal interpretation of the words of Jesus: "I did not come to bring peace, but a sword." While this line in Matthew 10:34 taken out of context does give a different picture of the intentions of Jesus, he is here not talking about war but about the truth being a sword that will divide families apart. For Christians that wish to look deeper than the skin, this interpretation is confirmed by Luke in 12:51 where the word "division" is used instead of "sword."
Still we have not unearthed what makes the fundamentalist say: My way is the only way. While the Catholic Church officially renounced its "no salvation outside the Church" in 1953, this position has during our modern crusade seen its fall back. After first calling Islam a violent religion of the sword, Pope Benedict XVI told the ancestors of the millions of South American Indians killed by the exported mind of "purification" from the Inquisition that they where secretly longing for Jesus. Then in July of 2007, the Pope cemented his new course that he had been plotting by saying that "Christ established only one church," and that other communities, even Christian, were not true churches because they did not have apostolic succession. With the time of kings and dictators being a thing of the past in the western world, it seems an ill fated strategy to re-unite the Church and get westerners living in democracies to fall back into ranks by recognizing the primacy of the pope out of fear of not having the "means of salvation."
This form of "sin," which in religious terminology would amount to blasphemy, has roots in the understanding that Jesus was the only son of God and that this literally makes Christ God. In the early years of the Church, Christians where seen as fanatic and dangerous fundamentalists. Having many Gods and the religious freedom to choose to believe in any God, the Christian "my way is the only way" posed a challenge: How does an open system of religious freedom incorporate a fundamental view that rejects all other views? While Christians where first prosecuted, they, like today, entered government through the Roman emperor Constantine, whereby Christianity were later made the official state religion. However, the debate on whether Christ was God or man would go on for more than one thousand years, and as we can see today it is still alive and well.

Use the Law of Attraction to Make Your Miracle

Have you seen any miracles lately? Or maybe experienced one or two of your own? Do you even believe in miracles these days? Regardless of how you define one, when you start looking for miracles, you'll find life is filled with them. Even better, when you understand the nature of miracles and how they come about, you can create your own at will.
Miracle-making is a highly underrated activity, as many assume it's left in the hands of a higher power and not within our personal purview to create magic. Although there are books on the subject and plenty of folks practicing it already, most of us weren't taught to believe we can create whatever we want.
In fact, we're usually taught the opposite: that it takes hard work and perseverance to get by. Anyone believing in wishes, fairy tale endings, or spending time daydreaming is admonished to be realistic and not get their hopes up. We're trained to deny our wants and desires to avoid disappointment in a harsh and unfair life.
Nothing could be further from the truth, it turns out. We can create miracles. We can create whatever we want in our lives. All it takes is believing it and daring to want whatever we want.
What Makes a Miracle? 
What would constitute a miracle in your life? Some of us use the term loosely, but that doesn't deny the wonder and marvel we feel when the swim suit looks as good on us as it did in the catalogue, or we discover the job of our dreams we didn't know existed, or the vet tells us there's an effective affordable treatment for our ailing dog.

I suspect it's partly because we're so used to bad news that when things do go our way, it feels extraordinary or magical. The more we think something is unlikely or impossible to happen, the more miraculous it feels when it does.
Webster defines a miracle as an "extremely outstanding or unusual event, thing, or accomplishment." On his ABC Radio National show "Encounter," David Rutledge questioned whether miracles really even occur, since all miracles could be "explained rationally if our rational apprehension was up to the task." He paraphrased St. Augustine in saying when something extraordinary can be explained rationally, it's no longer miraculous.
Indeed. It sounded miraculous to me when researchers recently announced they successfully made a copper cylinder appear to disappear. But after reading their explanation of how metamaterials guide electromagnetic waves around a central region so objects within the region don't disturb electromagnetic fields, thus creating invisibility, it seemed perfectly logical to make something disappear. What took so long to create that? After all, it's just metamaterials guiding electromagnetic waves around the object. What's next, walking on water?
But just because something can be explained logically doesn't make it any less miraculous. In fact, if anything, it brings us closer to believing in and allowing miracles into our daily lives. Why wait for the logical explanation before we believe in it? Let's embrace the miracles awaiting us now.
This brings up two important points regarding miracles and our ability to manifest them. 
When we're consciously aware of and grateful for the miracles present in life, we invite more in (because like attracts like and we get what we focus on). Second, when we believe miracles exist and that they can happen to us, we're aligned to experience them.

Our Personal Miracles 
What miracles do you take for granted? They are present everywhere, in each of our lives. As you begin to see them, you allow more to manifest. What miracle would you like to see happen next?

A woman who has always struggled in relationship feels like she's been gifted by the gods when Mr. Right appears. Someone who's fighting the weight battle feels like a superhero when he drops 20 pounds and keeps them off through the holidays. One of my favorite personal miracles was quitting my corporate job after five years of talking about it, throughout which I dreaded every work day and feared financial ruin to give up a steady paycheck. People around me, and myself for that matter, were incredulous when I actually did it. It felt like a miracle that I found the courage to create change.
Morris Goodman, dubbed the "Miracle Man," broke nearly every bone in his body (including his skull and spinal cord) when he crashed his plane. Although he wasn't expected to live, Morris not only survived, but recovered from a coma and proved doctors wrong after they said he would never walk, speak or function normally again. Today he's one of the most inspiring motivational speakers on circuit.
Morris' wife, Cathy, created her own miracle by reversing a breast cancer diagnosis simply by using laugh therapy. We often hear stories of people who use the power of their mind to eliminate tumors or survive severely terminal cancer diagnoses.
Regardless of what makes a miracle for someone else, what would yours be? What would amaze and astonish you, and make you believe that not only do marvelous things happen, but that they happen to you?
Once you get a handle on what you'd love to see happen in your life, you've taken the first step to experience it.

What Is On The Other Side Of The Stars?

Little did I know what my endless quest for truth and knowledge would lead me to. It is true what one Japanese Buddhist monk once said, "We must always be disturbed by the truth." Why is that I wonder? Well, looking from my own experience throughout my life, I would have to say it is because of the conditioned mind frame we are born into through different cultures, traditions, or religion in their diverse versions of "truth". Later when faced with a truth that has come only when one has aligned or attuned themselves to a point of further comprehension, truth can be very different than what one once believed was true. In my journey thus far, I have realized that truth seems to be like a puzzle of dimensions. In the expanding process of individual growth, the pieces seem to fit together and layer themselves into deeper and deeper levels.
So what then is truth and where does it begin? Is truth something that humanity creates for itself to run a conducive and obedient society by means of consequence and fear? I do believe in the law of cause and effect, don't get me wrong, but at what cost are we learning our lessons to become better individuals? What lessons are we teaching our children? Are we teaching them to be afraid, obey the laws, or else? Perhaps in the line of evolution such a practice has some value for the process of growth, but can we as humanity move beyond this? Is world peace yet a dream, or is it a deeper level to our existence? Why not teach our children that they are the magnificent creators of their lives? Why not show them the powerful and amazing beings they really are by allowing them to have experience without judgment? What world would we live in if we all took responsibility for the effects of our own actions without putting superiors above ourselves to judge and punish us when we have stepped outside of the boundaries of the established way that things are "said" to be done? Whose laws are these anyway? Are these the laws of men or God?" Perhaps this process is one of the many layers of truth, but what lies beneath? What if we allowed ourselves to realize the possibility that there is more?
What if there is one of you who would wish to reason with your own mind? Reason is the one thing which allows man to act as God unto himself with an inward conscious knowing. "Blasphemy!" you say. "What? Did you say we are not to look to God, but to our own selves for wisdom? How absurd!" you say. Yet what if in looking to ourselves, we are in fact looking to God?
I hear your voices, for they have been my own as well. Yet still I could not ignore the call of my inner voice, and the "reasoning" power of my mind to urge me to ask the question, "Is there more?" The ability to reason raises us above our automated reaction we often project from our emotions, which when deliberately applied, forces us to think before we act, therefore guiding ourselves in a conscious and deliberate way. Reason is the only aspect of man which separates our intelligence from the intelligence of an animal. Therefore God, it would seem has a "reasonable" nature, and we cutting ourselves off from our own reasoning capability, in turn are cutting ourselves off from God.
Perhaps you are one who wishes to step outside of these illusionary boundaries to experience the causes and effects of your life in a conscious and deliberate manner. What if you, taking your deliberate and courageous step forward, dare to think a different thought than you have ever thought before, expanding the possibilities and wonders of life? Do you think this is what would happen, or do you feel your being shrink back in fear? Can you consciously hear the voice that is chattering endlessly from a programmed perception as it immediately warns you to get back into the place where you belong? Is the fear that is bred from your ever protective ego so engrained that you obediently close off once again to a yet unknown flow of intelligence of which you are a part of?
Why is it that every time you attempt to think a new unpracticed thought of something different than you have ever known, that this voice of fear seems to always interfere? What does it have to hide from you? What is it afraid that you will find out? Perhaps the voice of fear is only your programmed ego who is afraid of the extinction of its existence within you once you have realized your true being of power. Yet it is not for us to banish our ego from our beings. Instead, we follow the universal law of inclusion by soothing our emotion with our reasoning mind, joining it one with us, thus creating our feeling of wholeness instead of separation. If you listen carefully, you will hear two voices, one voice emanates from fear, and one comes from a source we all inherently know but have yet to remember. Are you the person that follows along, or do you reason for yourself? Do you dare to challenge the voice of fear, or do you think it is the voice of God that warns you to stop thinking for yourself and go along as you have always been told in blind faith? Jesus said "What doth it profit a man say he hath faith, and not works? (James 2:14)
From personal experience I know that it was not an easy path to trust in my own guidance that came from within after the many years of structured and cultural conditioning from society and religion. Attempting to make a connection to that God for ones own self is seemingly admonished by our so called leaders, yet when one does so it is only accepted if it is done in the structured and said manner of the "Superior" belief system which appears to govern our actions and even our thoughts. When will our thoughts be our own again? What will it be like when we know our every thought is an actual thing being projected, beginning a creation? When will we know that we do not know everything about our world? What will it be like when we find out we are not the most evolved beings which have existed here upon the earth or that there are mysteries within our world that would rifle even the best science fiction story? When will our cynical beliefs we have thought of over and over again be opened up to allow more? Does not all expand? Even in our daily lives do we not see evidence that after time and time again with the same unwanted experience that we evolve into a greater knowledge and understanding from this actual personal experience?

Is Google Really Losing Its Power?

Google's main course of business evidently is Search. They were at the right time in the right place: they could take advantage of the initial growth of the Internet and after developing their groundbreaking Page Rank algorithm they secured themselves top place for over a decade.
What is happening now? Is Google really losing its power? Definitely not... officially. What is happening to the multi-billion dollar company today is that they are starting to face tough competition for the first time. The comfort of their oligopoly has finished and they have to advance fast in order not to be left behind.
Naturally, Search is not going to die, yet it is likely to change form. As is today widely known, 78% of people are much more likely to accept the opinions of users and peers then those of advertisers being paid to sell. And which peers would you trust the most - clearly your personal friends and family more then a random blog post that you happen to find on the Internet. This is the change that Google has to face nowadays.
For example, if you were to buy new sport shoes several years ago, you are likely to do a Google Search on "sports shoes", you might then pick up a few offers and they weight their benefits. Today, you would still search Google for that, but you will also Tweet, change your Facebook status to asking for advice on shoes and search YouTube for funny sports shoes videos. Thereof, you would get your information from a much wider variety or sources. This is where Google is struggling. It is not that the power of searches is decreasing, its that the importance of so many other things in increasing.
Today still the majority of the income that the search company generates is based on their services such as AdWords and AdSense. There is still the opportunity for Google to include Image (Google Images), location (Google Maps) and Video (Google TV and YouTube) advertising. Their best option for growth evidently is not international expansion - they are already the major player in most of the world, while significantly low in influence in China and Russia where they loose miserably to local competitors (Weintraub, Seth for Fortune). Thus, experts predict their future to be in increasing the types of servises that they offer and making them more personalized and social.
What Mr. Weintraub emphasizes is that "At Google, where every problem is waiting to be solved by some form of search query, that is tantamount to blasphemy." However, what is becoming increasingly important and influential is the technological ability to provide answers before the questions are being asked. Some applications developed for that would be Flipboard, Feedy, and many other personalized URL websites.
Google has provided a service like that at Google Reader, but the development of the idea should go much further. Fortune Magazine says: "In this new phase of the web, one of the largest threats to Google and its core search business is the growing Facebook footprint around the world. Not only because social networks (and those used for work like LinkedIn fall into that same category) offer a substitute for search for consumers, but also because they offer a substitute for advertisers as well. In display advertising, for example, Facebook has a 16% share of the roughly $9 billion market, according to comScore (Google sites have 2.4% of the market), and advertisers say they're looking for more ways to plug into Facebook."
Further, the social networks as such seem to be a rather closed environment for the Search giant. "Facebook, LinkedIn, and Twitter are essentially "closed" platforms. They are growing chink in their armor The question is, What can they do about it?"
Thus, the next big thing that Google needs to focus on in terms of their core business of Search would be creating a platform to provide better quality search results personalized to the needs of the specific individual rather then a general Page Ranking list of potential websites of interest (optimized by professional marketers for the general target audience). Currently, Google calls that "implicit or passive search. It's the sort of thing that makes connections between, say, a friend who is an amateur expert on travel in Australia and your upcoming trip Down Under. A keyword search could not only flag hotels and tourist hot spots but also find blog posts, e-mails, messages, and even pose questions to your friend about where to go shopping or dining in Sydney -- without bothering the rest of your network. "Who you are, your context, what you are doing, who your friends are -- if all of that comes in as the search input," Google says, "what is the right output?" (The key word in her quote? "Friends.")

A World Without Good, Please!

I have a request for you, my sisters and brothers in the human family: Please, please, please stop revering good. It is a trap! It is the most powerful trap there is. If you want to be free to experience more joy, more peace, more harmony, and more authentic power than you ever knew possible, and you want that for all of humanity, then for Pete's sake (and yours), just let go of the notion of good! It is poison.
That may, indeed, sound like blasphemy to you, as you have been indoctrinated to revere good. You have been taught all your life to prefer good. You have been admonished to be good. You have been impassioned by your political and spiritual leaders to fight for good. You've been told if you don't take a stand for good, that evil will overcome the world! Even many of your contemporary spiritual teachers are cheering you on to "allow more good into your life."
But I simply must tell you that the idea of good is leading you down the primrose path to disempowerment and continued imprisonment in a world of pain and suffering.
Good is Not Real
"Good" is an opinion--a judgment. Good is nothing more than your ego-mind's assessment of something, based on its observations or programming. Good is not some sort of pronouncement by God--at least, not God, the Source. Good is purely manmade in origin. All the religious and political wars fought throughout human history, with all the lives lost and misery inflicted, have been fueled by someone's opinion of what is good, and what is good's counterpart: evil. One human being's idea of good is often another's idea of "evil." Good and evil are truly just ideas.
The concepts of "good" and "evil" are thoughtforms created by the limited aspect of the human mind, making determinations about things that it doesn't have a comprehensive-enough perception to be able to accurately make. Ironically, participating in judgment diminishes perception and wisdom, which ensures that human beings will never be proficient at judging. Actually, even God is not proficient at judging! Indeed, God, the Source, does not judge at all. While there are natural laws in place, and built-in consequences for violating them, there is no judgment involved--no opinion handed down from on high. In fact, the first natural law given to humanity is that of "no judgment." Why? Because the Creator knew that judging would lead to big, big trouble.
The Concepts of Good and Evil Are Born
Remember the story of Adam and Eve in the Garden of Eden? They were living in Paradise, in total bliss and Oneness--no good, no evil, just pure beingness--until the event that caused their exile from Paradise. What was that seminal event? They disobeyed Divine Guidance, listened to the serpent, and "ate of the fruit of the Tree of the Knowledge of Good and Evil." What is the fruit of the Tree of the Knowledge of Good and Evil? It is judgment. It is the practice of determining what is good and what is evil, and all the many permutations thereof.
When these archetypal first humans allowed themselves to be seduced into making this judgment, they activated duality, the creative matrix that supports forces in opposition. Duality is the flipside of Wholeness and harmony. What more primal forces in opposition are there than good and evil? At first, neither good nor evil had much power, because they were only concepts. But as the concepts were given energy by human beings continually making judgments to determine what was good and what was evil, they began to strengthen and the web of entrapment was spun. Today, good and evil have reached what would seem to be maximum polarity.
Talk about a consequence of violating a natural law! This violation has kept human beings trapped at lower vibrational frequency in the realm of pain and suffering for eons! You see, joy, ease, wisdom, peace and harmony--the hallmarks of Oneness--are high-frequency phenomena, but duality is a lower-frequency phenomenon. The key to moving higher in frequency is in transcending duality by giving up judgment and its concepts of good and bad. It is the hidden key out of the pain and suffering of duality.
Good is an Addiction, But There's a Remedy
I am completely aware that giving up an addiction to good (and bad) may be a challenge. It has been for me! So here is what I've been doing to wean myself over the last several years. I have become aware that what I perceive as good is merely my preference, so I am changing my language, both inner and outer, around it. Instead of saying, "Such and such is good," I substitute, "I like that" or "I definitely prefer that," or "that seemsright to me" or "that doesn't seem right to me," with seem being the key word. I often preface my declarations with "in my opinion."
It's still a shade of judgment, but it's "judgment lite" compared to the pronouncement of absolutes that "That's good" and "That's bad" connote. It's the beginning of untying some of the threads in the web of conflicting energies that billions of human minds create with their absolute pronouncements of "good" and "evil." Imagine the difference if we all loosened up the web a bit by a shift in our thoughts and words around this!