That's right - people often overlook YouTube when planning their SEO
strategies, but the internet's video Mecca is also a search engine, and
the second largest one at that. That means that any content, i.e. videos
that are uploaded should be optimised in order to rank well in search
results. Every video your company uploads unto YouTube can be indexed
and tagged, thereby increasing the odds of your brand's name popping up
in keyword related search results. Uploading a video will not only
improve your rankings within YouTube but within the context of the
entire web and the other search engine, Google. Here are some tips to
keep in mind when starting up your brand's SEO-friendly YouTube channel.
Optimizing for YouTube: VSEO
With
the exception of a couple of clever advertisements that have managed to
go viral, YouTube is not primarily a place for traditional advertising.
Instead, people are interested in finding videos that are about your
product or service that offer them additional information, help and
ideas or even a guide to choosing the right product from your line for
their needs. Here it's about getting creative and understanding what
kind of videos your consumers will be searching for in relation to your
products or brand.
Now it's on to the uploading stage. Once you've
uploaded your video to YouTube, you'll be asked to fill in the title,
description and tags - vital information when it comes to improving your
VSEO or Video Search Engine Optimization. In order to rank highly for
specific keywords it is important that you include these keywords in
your title as well as your descriptions. It's also a good idea to use
the same keyword or phrase more than once. For example, a video your
makeup brand just uploaded could be titled: "Foundation: Finding the
right foundation for your skin tone" - the word foundation is repeated,
which makes it more likely to pop up when people search for that word.
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