A few years ago, an Internet marketing guru predicted that video will
be huge on the Internet. He is right. Just take a look at YouTube. It's
one of the fastest growing and most popular website on the Internet
right now. So how can you benefit from this phenomenal growth? Here is a
step by step guide.
Step 1: Sign up for a Google AdWords account.
Step 2: Create a video commercial.
Step 3: Compose an ad.
Step 4: Choose a video from YouTube.
Step 5: Review and save your ad.
Step 2: Create a video commercial.
Step 3: Compose an ad.
Step 4: Choose a video from YouTube.
Step 5: Review and save your ad.
Step 1: Sign up for a Google AdWords account.
You
will need to have a Google AdWords account to start promoting your
video. You need to have a valid credit card to activate your account.
Once the registration fee is paid, your account will be active
immediately.
Step 2: Create a video commercial.
You will
need to create a commercial video. This is the video that you will be
promoting. Have the video ready in AVI format. The video should look
like a commercial on TV. Make sure that your advertising message is
clearly communicated in the video. Do not create a complicated video. A
simple video that is simple and entertaining will get the job done.
Upload the video to your YouTube account.
Step 3: Compose an ad.
Within
your AdWords account, you can compose an ad. This is a text ad that
others will see. The ad will appear on YouTube videos. When viewers
click on this ad, your video will be displayed immediately. Note that
you don't pay a single cent for displaying this ad. You only pay when
someone clicks on the ad and views your video. So you are essentially
paying for video views.
Step 4: Choose a video from YouTube.
Using
the media picker from within the AdWords account, choose the video that
you would like to promote. This is the video that you have uploaded to
your YouTube account earlier. Now you are specifying the video that the
ad should point to.
Step 5: Review and save your ad.
Review your ad to make sure everything is in order. Save the ad and you are done!
So
how can you make money using this advertising service? Understand that
video advertising is very powerful. Just take a look at some of the ads
on TV. When done right, they have a powerful effect on the audience.
Viewers are able to hear what you have to say about the product, and
they can see visual demonstrations about what you are trying to sell.
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