Learning how to advertise on YouTube is going to take a few good hours of your time but it is definitely worth it. Video marketing is now the #1 way to build a relationship with your prospects, sell a product, and automate your business all at the same time.
Now, there are a few different ways to market your business on you tube.
A. Using YouTube PPC (pay per click) ads.
Using this method each time a visitor types in a certain term i.e. used cars in Ohio your advertisement would appear along side of the search results. The method is effective but costs money each time you click it is also not recommended for beginners. If your video is bad or not relevant to the keywords searched you will lose money.
B. Doing keyword research and making a video based on keywords.
This method requires doing some keyword research using either a free keyword tool or paid. It is very effective especially if you find a good niche. Basically when someone types in what they're looking for on YouTube the idea is for your video to have those keywords in the title and tags. If there is no competition your video will appear first. This is a very effective method when it comes to learning how to advertise on YouTube and I recommend this approach first.
C. Building your own personal brand.
If you already have a solid business and want to build your brand you can use YouTube to make videos about your philosophy, how to's, and other types of videos for your customers and prospects to truly get to know who you are. There are a lot of successful marketers who are doing this now and have created astonishing brand loyalty.
In closing: Learning how to advertise on YouTube is a smart thing to do. Trends show that most people spend more time online watching video than anything else and marketing your business this way will allow your profits to skyrocket!