Wednesday, October 23, 2013

YouTube Advertising

The amount one video website in the apple is now YouTube. Globally it is broadly recognised and added and added agreeable gets added to it anniversary day. Because of this massive advance YouTube commercial is of abundant account to internet marketers. 

More and added humans go to watch video agreeable every day on YouTube. You are able to watch concert and cine clips, abecedarian footage, how to videos etc. The array is astronomic and you will acquisition something you like there. 

Here are some absorbing statistics as of 2012: 

Justin Bieber is the a lot of watched superstar with 2.2 billion video views

Rihanna is the a lot of watched changeable accompanist and hit 2 billion angle in aboriginal 2012

Anniversary day 86,000 hours of video footage is loaded to the site

Added than 4 billion videos get watched anniversary day on the site

YouTube is now the world's third better website afterwards Google and Facebook 

A decade amount of video footage is uploaded to YouTube anniversary day. In 2012 the aggregation appear that one hour's account of footage is put on the website every second. Because of the huge advance of the website back it was launched in 2005, it has now accomplished the date area there are 4 billion video angle anniversary day. 

If your business is not accomplishing YouTube commercial now again you are abrogation sales on the table. YouTube was bought by Google for 1 billion. This has abundant allowances for your business because you accept the best of both worlds actuality - the a lot of accepted video website in the apple and the a lot of accepted seek engine also. 

In 2012 YouTube went into its seventh year. What a astonishing success adventure this website has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the website every minute. An absurd accomplishment I'm abiding you will agree. 

It had no abstraction of the appulse it was traveling to accomplish on the media if it started out, or the YouTube commercial acquirement it was traveling to generate. Now it is bright to see that it is the amount one website for video content. 

On the weekend of 21st May 2011 YouTube hit a amount of over 3 billion video angle per day. These were the accomplished recorded YouTube angle anytime and represented a 50% access on the antecedent year.
If you accept a artefact or account to advance YouTube is absolutely outstanding cartage for you to tap into. It absolutely is time for you to alpha searching at a YouTube commercial affairs for your business. 

Recent contest in countries such as Libya and Syria accept apparent humans wish to advertisement this to others about the apple who may not get a adventitious to apperceive what is happening. Acknowledgment to smartphones this is now possible. You can upload a video anon assimilate YouTube from your smartphone from wherever you may be in the world. 

You can watch accomplished movies and sometimes concerts on YouTube. This has helped to accomplish the video website even bigger. Even reside contest can be streamed into homes acknowledgment to a affiliation with YouTube. The approaching looks acceptable for the site. 

The 2011 aristocratic marriage was beamed about the apple from London via YouTube. Humans who don't accept a television set could al of a sudden watch it on their computer. 

The superior is aboriginal chic also. Videos can be in accepted or top analogue and action amazing playback quality.

Wednesday, November 21, 2012

YouTube Advertising Basics to Drive Traffic

YouTube advertising is fast becoming important and popular among businesses and marketers. Video is a great way to promote a product, service or your website. The internet is modifying at a rapid rate with the advent of Web 2.0 and it is not surprising that the future belongs to interactive media like videos. This is why people are beginning to realize the potential of YouTube advertising to promote their business.
YouTube advertising can be quite different from the traditional PPC advertising campaigns like Google AdWords. For starters, you will obviously need a video to promote and not just words. This of course is the tricky part because advertisers are not used to this form of advertising and there is ample scope for mistakes.
Making the Best Video
You should make a relevant video promoting your business that is fun to watch and attractive to the viewer. Make use of ample graphics to make your video stand apart if it is an advertisement. If it is a person speaking, make sure it is not monotonous. The attention span of online YouTube viewers can be bad if it looks like someone is giving a sermon. Remember this is interactive media and the video should directly talk to the person. Always try to stand out.
If your video contains humor or something very interesting, it is a big plus because it is every advertiser's dream that their video goes viral. If the video is well made, you can always expect hundreds of thousands of views because people can share interesting videos with friends, especially through social media like Facebook and Twitter.
If you have trouble making a professional video for YouTube advertising, you should definitely consider outsourcing the job to a professional. There are a number of sites online where highly qualified freelancers work on a per-project basis. Since the importance of a good video cannot be overstated, it is a good business decision to get the video made by a professional.
Using Promoted Videos for YouTube advertising
Now after you have created the right video, it is time to promote it. YouTube advertising is the best way to promote a video. When you type in something in YouTube, you should notice that just like Google, there are promoted videos and there are normal search results. The promoted videos appear just like Google AdWords do - at the top. This a great way to make sure that people reach your video. Of course, you should use all other methods to promote the video too, but at least in the initial days, YouTube advertising works wonders to get the first few thousand views to your video.
You will need to target keywords using promoted videos. When someone searches for a particular keyword, your video will appear on the top. Just like with Google AdWords, you should make sure that you target the right keywords. It is also important to make sure that the keywords are present in your video description.
Sustain your Marketing through YouTube Channels
Your work is not done with promoted videos of YouTube advertising. The real reason why YouTube can be a very powerful advertising medium is because there are a loyal group who will watch every video you post. For this purpose, it is important that visitors are able to locate you quickly. The best and most efficient way to attract visitors and also keep things organized is with the help of YouTube channels.
These channels are easy to subscribe and coupled with your YouTube advertising efforts, you should be able to build a steady stream of followers. This can do wonders to your business and marketing efforts. Depending on your marketing efforts and also the content of your videos, you can build a loyal follower base at YouTube and greatly improve your marketing efforts.
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Monday, November 12, 2012

YouTube Advertising

The number one video site in the world is now YouTube. Globally it is widely recognised and more and more content gets added to it each day. Because of this massive growth YouTube advertising is of great benefit to internet marketers.
More and more people go to watch video content every day on YouTube. You are able to watch concert and movie clips, amateur footage, how to videos etc. The variety is enormous and you will find something you like there.
Here are some interesting statistics as of 2012:
  • Justin Bieber is the most watched superstar with 2.2 billion video views
  • Rihanna is the most watched female singer and hit 2 billion views in early 2012
  • Each day 86,000 hours of video footage is loaded to the site
  • More than 4 billion videos get watched each day on the site
  • YouTube is now the world's third largest website after Google and Facebook
A decade load of video footage is uploaded to YouTube each day. In 2012 the company announced that one hour's worth of footage is put on the site every second. Because of the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views each day.
If your business is not doing YouTube advertising now then you are leaving sales on the table. YouTube was bought by Google for 1 billion. This has great benefits for your business because you have the best of both worlds here - the most popular video site in the world and the most popular search engine also.
In 2012 YouTube went into its seventh year. What a marvelous success story this site has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the site every minute. An incredible statistic I'm sure you will agree.
It had no idea of the impact it was going to make on the media when it started out, or the YouTube advertising revenue it was going to generate. Now it is clear to see that it is the number one site for video content.
On the weekend of 21st May 2011 YouTube hit a figure of over 3 billion video views per day. These were the highest recorded YouTube views ever and represented a 50% increase on the previous year.
If you have a product or service to promote YouTube is quite outstanding traffic for you to tap into. It really is time for you to start looking at a YouTube advertising program for your business.
Recent events in countries such as Libya and Syria have seen people want to broadcast this to others around the world who may not get a chance to know what is happening. Thanks to smartphones this is now possible. You can upload a video directly onto YouTube from your smartphone from wherever you may be in the world.
You can watch whole movies and sometimes concerts on YouTube. This has helped to make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.
The 2011 royal wedding was beamed around the world from London via YouTube. People who don't have a television set could suddenly watch it on their computer.
The quality is first class also. Videos can be in standard or high definition and offer tremendous playback quality.

Wednesday, November 7, 2012

YouTube Marketing - 7 Reasons to Increase Your Online Income

This article is written to help you discover the benefits and potential of using YouTube as a powerful online marketing tool. Hence, the most important question is:

What are people looking for on YouTube?
Some of the most popular sites for online users are Google and YouTube. Today people are spending more time on the internet for information, leisure and business purposes. The internet is also one of the best resources of information irrespective of the topic or query a person has. So it is not surprising that the internet has become a custom for online and offline business advertising especially through YouTube, the most dynamic and user-friendly video-hosting site.
Online users normally search for information through keywords. To effectively advertise your business, you need to incorporate those keywords into your marketing materials or contents. This is known as the use of Search Engine Optimization for people to locate your business when browsing through the search engines. Google is currently the top search engine followed by YouTube.
Each of these search engines has its own unique features. Marketing with YouTube is becoming more popular and unique in style due to its visual and graphic nature. This is why it has emerged to be a stiff competitor to Google. YouTube's enhanced visual capability makes it crucial and effective for marketers.
Finding the means of advertising for a business can be a headache. Furthermore, the method you choose may not be generating results as much as you expected. This is where YouTube comes in to bridge the gap and increase your business growth. This YouTube strategy has been proven to be more efficient and effective than any other advertising agents.
Marketing with YouTube is easy and reliable at all times. This remarkable search engine has become more visual oriented which gives business vendors a chance to advertise their business in a virtual figure. The following reveals the benefits you receive through YouTube marketing.
YouTube benefits
1. Cost effective - despite of its effectiveness, this advertising agent is free of charge and you do not need to worry about any cost. This is of great benefit for new or small businesses to reduce advertising costs but at the same time ensuring results.
2. High-quality video standard - this is a great challenge to most search engines. When marketing with YouTube you are guaranteed of a quality video.
3. Famous - marketing with YouTube also makes you famous and provides great exposure for your business.

SEO? Let's Talk YouTube! The World's 2nd Largest Search Engine

That's right - people often overlook YouTube when planning their SEO strategies, but the internet's video Mecca is also a search engine, and the second largest one at that. That means that any content, i.e. videos that are uploaded should be optimised in order to rank well in search results. Every video your company uploads unto YouTube can be indexed and tagged, thereby increasing the odds of your brand's name popping up in keyword related search results. Uploading a video will not only improve your rankings within YouTube but within the context of the entire web and the other search engine, Google. Here are some tips to keep in mind when starting up your brand's SEO-friendly YouTube channel.
Optimizing for YouTube: VSEO
With the exception of a couple of clever advertisements that have managed to go viral, YouTube is not primarily a place for traditional advertising. Instead, people are interested in finding videos that are about your product or service that offer them additional information, help and ideas or even a guide to choosing the right product from your line for their needs. Here it's about getting creative and understanding what kind of videos your consumers will be searching for in relation to your products or brand.
Now it's on to the uploading stage. Once you've uploaded your video to YouTube, you'll be asked to fill in the title, description and tags - vital information when it comes to improving your VSEO or Video Search Engine Optimization. In order to rank highly for specific keywords it is important that you include these keywords in your title as well as your descriptions. It's also a good idea to use the same keyword or phrase more than once. For example, a video your makeup brand just uploaded could be titled: "Foundation: Finding the right foundation for your skin tone" - the word foundation is repeated, which makes it more likely to pop up when people search for that word.

Make Money From YouTube Overlay Ads For Small Businesses

We all knew back in 2006 when Google purchased YouTube for $1.65bn that Google would soon start to include some form of advertising. Since then, we have seen many different attempts come and go at finding a format that actually works. InVideo overlay ads has been one of Google's most successful attempts. This is where ads appear at the bottom of the video whilst you are watching. If someone clicks on one of your ads, the video is paused and the viewer taken to the advertisers landing page in a new browser window.
Overlay ads are not new, they have been a common feature on YouTube videos for some time. However, until recently, only big advertisers with big budgets and the right tools were able to create them. But, a new feature added to Google's Display Ad Builder tool has now made it possible for small businesses to create their own professional looking overlay ads.
This tool is available within AdWords. Those who use image ads will most likely already be very familiar with it. The tool is intended to help advertisers create ads in minutes. And now, small business owners can create their own overlay ads using the tool that can be shown on YouTube.
You simply select a template from one of the dozens available, customize it, and then add your message. Allowing AdWords users to use the Display Ad Builder tool in this way is a big step forwards. For the first time, small businesses are able to easily promote themselves on YouTube along side the big name advertisers with their huge budgets. This opens up a massive new audience for them.
However, you might wonder if YouTube being flooded with hundreds of ads could ultimately be a bad thing. Will too many ads embedded in the videos we watch turn us off YouTube making it less popular?
Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for small business. Subscribe now to learn more about YouTube Overlay ads [] and many other tips and tricks that will help you benefit more from advertising with AdWords today.

YouTube Extend Advertising into Video Clips

When Google bought social, non-commercial YouTube, all the financial analysts were puzzling about how they where going to make money from the £832 million purchase. Well, that conundrum may have been answered - in part at least - with the latest announcement from the internet giant; ads are to be incorporated into some of the videos posted on the site.
YouTube are hoping that their innovative approach will be as unobtrusive as their current online classifieds, placed directly by owner Google. A transparent advertisement overlay will begin 20 seconds into selected video clips, displayed in the bottom fifth of the video. If the advert is ignored it disappears after 15 seconds, however clicking on the image will play the advert. Mindful of the uproar of many YouTube users following the announcement of its acquisition by the search engine giant, Eileen Naughton, YouTube's director for media platforms said: "We are trying to be respectful to the YouTube community, whilst also working with our marketing partners. Our research has shown that less than 10 per cent of users choose to close the image overlay as soon as it appears." Evidence, Naughton claims, that the majority of YouTube's users are not unduly bothered by this latest form of advertising.
The research also showed that the traditional forms of TV advertising were not popular. Internet viewers do not appreciate a pre-roll commercial, where an advertising clip is played before the content that they have clicked to see, nor did they like an interruption to their viewing once it had started. Shashi Seth, group product manager for YouTube explains their need for a new approach: "Our experiments with pre-roll advertising showed a very high abandonment rate."
Google will be charging advertisers $20 per 1,000 page views for the service that will be rolled-out first in the USA. They are anxious to ensure that big brand names do not appear alongside inappropriate content such as pornographic or violent content and therefore avoid the embarrassment suffered by Facebook recently when brand names pulled their advertising due to it appearing on the British National Party page.
Initially, they will only be using established media partners, such as Warner Music and In addition only YouTube's 1,000 content "partners", including Chelsea Football Club and the BBC's commercial unit will in advertise by this method, which is due to roll out in the UK within months.