A lot of people have been asking how to use video to drive traffic to their site. This is really simple. A lot of people try to make this sound more difficult than it really is. I'm not sure why...maybe to sound smart. The truth is that it's as easy as checking your email or reading this blog. It takes the same amount of effort. Here are some basic tips to get started with video and to use video as a way to drive traffic. Think as if your site is a physical location. Like the local businesses in your town..only your online business is local to the entire world.
Think of your videos as commercials for your business/site. Just like regular commercials you see on TV...only FREE! But here is the MAJOR difference between using regular commercials and online video for your business. Don't make your online videos sound too much like a sales pitch or a commercial. People on the internet don't want to hear that crap. Instead of an "old school" commercial type video, provide helpful information to your audience..for FREE. You can plug your business or site in the beginning and end of the video so they know where to go to find more information.
Use something like Tubemogul to upload your videos to several video hosting sites at once. This will explode the exposure of your video. Thats what you want.
I HIGHLY recommend you use Tube Blaster Pro to add multiple friends, post multiple comments and add multiple subscriptions all with the click of a button. The entire thing is automated and saves you a ton of time!
Be sure to use some nice keywords in your tags and title of your video.
Keep your account professional. Don't upload videos for your business with the same account you use to post videos of Aunt and Uncle's 30th wedding anniversary. It just isn't professional.
Well, thats just the basics. Plenty more on top of that but this should give you a general idea to get started. Later we'll get into more detail.