Why are videos a good option for small businesses? Creating a video is a great way to tell the story of your business through a more personable medium than written text. Advertising your small business with videos is not only a great way to share your story, but a well-executed video can also set a professional tone for your business.
Videos are a great way to gain exposure through a variety of marketing channels. Some of the most popular channels are uploading the video to YouTube, displaying the video on your website, and sharing it on social media accounts. Now there is a new channel available with the recent release of Google's new AdWords for video. You can now create paid advertising campaigns with your videos to gain more exposure and get more leads. Continue reading for more information about using the new video advertising platform.
About AdWords for Video
This new advertising platform is very similar to the existing Google AdWords tool, making it easy to use for those of you that are already familiar with AdWords. Here are a few of the top reasons why you should consider using this paid advertising platform to market your small business:
- Geography - you can choose the audience you want to target by city, state, zip, or country. This can be a great advantage to a small business that wants to tailor the campaign to a specific target market.
- Budget - you can set your own budget and there is no minimum spend limit. With no minimum spend limit it is a great option for small businesses that want to test the paid advertising space and not spend their whole marketing budget.
- Reach - you have the option to advertise your video on YouTube and tens of thousands of other websites.
- Return On Investment (ROI) - since you only pay when someone chooses to play your video you can rest assured that you are getting value out of your marketing dollars.